When you walk into your favourite retailer and buy any one of our great tasting, high-quality bottled water products, you should have every confidence that you are doing the right thing from a health perspective as well as from an environmental standpoint.
Bottled water is proving to be very helpful at a time when obesity and diabetes are on the increase amongst all Canadians, but particularly young Canadians born after 2000. Almost 30 percent of them are overweight or obese, are susceptible to diabetes and may be the first generation of Canadians whose life expectancy may be shorter than their parents'.
We encourage Canadians to drink more water. Consuming water is a key and recommended component of a healthy lifestyle, according to Health Canada. The Department also indicates that "all bottled water sold in Canada must be safe for people to drink. The companies that bottle water must comply with quality standards, good manufacturing practices and labelling requirements."
While our packaging (bottles, caps, plastic wrap and cardboard are 100 percent recycle, we are encouraging local and provincial governments across Canada to work with us and our industry partners to find ways to recycle more plastic bottles. We are working hard towards a solution, including an initiative in Quebec where we work with municipalities there to collect and recycle plastic beverage containers and other recyclable materials in public spaces. We are currently developing similar programs in other provinces.
In closing, Canadians have been drinking bottled water for more than 125 years. For the sake of our environment, please remember to recycle every botttle of water you drink.
Sincerely,
John Zupo
President