FOR IMMEDIATE RELEASE
Tuesday February 28, 2012
Recyclable non-beverage container presence reduced by 25%
RICHMOND, British Columbia – The Canadian Beverage Association, Encorp Pacific (Canada), Nestlé Waters Canada and the City of Richmond today announced that the recent Go Recycle! pilot public spaces recycling program resulted in a 27% reduction of beverage containers found in the waste stream.
The program also saw a 25% decline in recyclable non-beverage containers found in the waste stream, for a 35% reduction in waste going to landfill overall.
Public spaces recycling captures the “last mile” of recyclables – items typically captured through Encorp Pacific’s Return It™ deposit-refund recycling program as well as municipal curbside recycling programs – but abandoned by consumers in park spaces, recreational facilities like arenas, street-scapes, transit stops, bars and restaurants, elementary and secondary schools, convenience stores and gas stations.
First established by the Canadian beverage industry and the Government of Quebec and launched in Quebec in June 2008, this particular public spaces recycling methodology is achieving recovery rates averaging 85% and single location results as high as 97% for recyclables, including aluminum, glass, plastic and gable-top. Through its focus on public education campaigns and citizen participation, the initiative is augmenting the province’s existing deposit-return and curbside programs by increasing recycling rates.
The Canadian Beverage Association, Encorp Pacific and Nestlé Waters Canada funded the cost of purchasing new recycling container infrastructure for the Richmond pilot project. They were also responsible for the overall management of the project as well as pre- and post-pilot measurement of the program. The City of Richmond was responsible for installing, servicing and maintaining the containers, including assuming the operating costs associated with any changes to current waste management services. The City also underwrote the cost of branding the pilot as the “Go Recycle!” program, which is unique to Richmond.
The highly successful program deployed 81 recycling receptacles in four specific areas of the community – Garry Point Park, Hugh Boyd Playing Field, Steveston Community Centre and Steveston Village. All receptacles have since been donated to the City by the industry consortium.
“The public spaces recycling program has been highly successful and we are proud to engage in this progressive, green initiative – and lead British Columbia in doing so,” said Malcolm Brodie, Mayor, City of Richmond. “The visitor experience at our parks and in the village has improved. Recycling makes our waste management much more efficient. I’m pleased to announce that due to the success of the pilot program, City Council last night approved a plan for gradual expansion of the program on a city-wide basis, starting this year.”
“Diversion rates, especially for beverage containers, were significant at 27% reduction from the waste stream after just three months,” explained John Zupo, President, Nestlé Waters Canada. “Diverting non-beverage glass, plastic and aluminum containers was also impressive, with a reduction rate of 25%.
“This rate was achieved even though the bins, signage and messaging were in place for only a short period of time, which bodes well for the ongoing effectiveness of the City’s future Go Recycle! permanent public spaces recycling program.”
“We’re very pleased with the results of this pilot program,” said Neil Hastie, President, Encorp Pacific (Canada). “This sets a municipal standard for public spaces recycling, and we are happy to see the City of Richmond announce its commitment to grow this into a city-wide program to encourage the public to recycle in its public places.
The Canadian beverage industry is committed to improving its current almost 70% diversion rate for beverage containers, including investing heavily to establish public spaces recycling programs nationally, which includes continuous public education related to recycling and littering. Quebec is in the final year of a program that is diverting, on average, 84% of recyclable materials from the waste stream. The first permanent program in North America was established by the industry in Manitoba in April 2010. Successful pilots have taken place in Ontario (Sarnia and Niagara Region), Nova Scotia (Halifax) and now British Columbia (Richmond). The industry is poised to initiate a pilot in Calgary, Alberta, this year.
About The City of Richmond
Established in 1879, the City of Richmond is a municipality of close to 200,000 people – and a unique island city favorably located within Metro Vancouver in close proximity to downtown Vancouver and the U.S. border. It is comprised of a series of islands nestled in the mouth of the Fraser River with the coastal mountain range as a backdrop. The islands include Sea Island, most of Lulu Island, and fifteen smaller islands. Richmond's islands were built up and shaped by the mighty Fraser River and it is the river that has shaped the City’s growth. The fishery and the rich delta soil provided by the river has been the basis for its economy and industrial development. Richmond's history is rooted in fishing, agriculture, shipping, aviation, and later in manufacturing, service and technological industries. Richmond is a growing dynamic urban centre with a unique mix of residential and commercial property, and agricultural lands.
For further information, please visit our web site at www.richmond.ca or contact:
Andrea Lee Hamilton
City of Richmond
Telephone: (604) 247-4912
About the Canadian Beverage Association
The Canadian Beverage Association is the national trade association representing the broad spectrum of brands and companies that manufacture and distribute the majority of non-alcoholic liquid refreshment beverages consumed in Canada, including more than 40 brands of juices, juice drinks, bottled waters, sports drinks, ready-to-serve iced teas and coffees, new-alternative beverages, carbonated soft drinks, energy drinks, and other non-alcoholic beverages.
The entire refreshment beverage industry currently generates over $5 billion annually in retail sales. The industry has more than 120 manufacturing, distribution and sales facilities in every region across Canada and directly employs some 12,000 Canadians with an annual payroll of $500 million.
For further information please visit our web site at www.canadianbeverage.ca or contact:
Canadian Beverage Association
Telephone: (416) 362-2424
Director of Communications
Canadian Beverage Association
Telephone: (416) 362-2424
About Encorp Pacific (Canada)
Founded in 1994, Encorp Pacific (Canada) is a federally incorporated, not-for-profit Stewardship Corporation operated by beverage brand-owners with a British Columbia mandate to develop cost-efficient collection and recycling programs for consumer packaging with beverage containers as its core business. Utilizing a network of 170 independently-owned Return It™ depots, Encorp achieves a beverage container collection rate of 80%. Encorp is the British Columbia service provider to Electronic Stewardship Association of B.C. and to the B.C. Dairy Council, collecting and ensuring responsible recycling for electronics products and milk containers.
For further information, please visit our web site at www.encorp.ca or contact:
Encorp Pacific (Canada)
Telephone: (604) 473-2400
About Nestlé Waters Canada
Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Stamford, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 400 employees support a network of more than 145 retailers across Canada.
For further information, please visit our web site at www.nestle-waters.ca or contact:
John B. Challinor II APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441
Jamie Jo Alton
National Public Relations
Telephone: (416) 848-1370
Based in Toronto, StewardEdge includes North America's leading experts in product stewardship and Extended Producer Responsibility (EPR) with a thirty-year experience in designing and implementing recycling programs in North America and internationally. Its mission is to design, implement, and manage cost effective, sustainable packaging and product stewardship programs.
For further information, please visit our web site at www.stewardedge.ca or contact:
Telephone: (416) 646-1550