Montclair Natural Spring Water gets new look, use of recycled plastic extended to all bottle sizes

To Press Releases listMay 29, 2011

Montclair Natural Spring Water gets new look, use of recycled plastic extended to all bottle sizes

One of Canada’s oldest bottled waters is also a genuine Canadian original

TOWNSHIP OF PUSLINCH, Ontario and HOPE, British Columbia – Nestlé Waters Canada, the country’s marketshare-leading manufacturer and distributor of healthy beverage choices, today re-introduced Montclair Natural Spring Water, one of Canada’s oldest bottled water brands, with a new label and use of recycled plastic in all of its bottles.

The new red and blue label featuring the iconic Laurentian Mountains is a strong visual reminder to consumers of Montclair’s unique Quebec heritage, which dates back to 1918, and the fact that it is an exclusive-to-Canada brand -- a genuine Canadian original.

Montclair Natural Spring Water is sourced from carefully selected natural springs, ensuring high quality 100% natural spring water with minerals for a refreshing taste. It is bottled directly from the spring to the bottle without exposure to the environment, ensuring no risk of exposure. Montclair undergoes extensive testing to ensure it exceeds Canadian and Nestlé regulatory standards.

“Montclair has a deeply-rooted Canadian heritage all its own,” says Tracey Peake, Senior Marketing Manager, Nestle Waters Canada. “This brand is committed to bringing consumers the crisp, clean taste of pure refreshment that’s still sourced, bottled and sold exclusively in Canada.

“But the commitment doesn’t stop there,” adds Ms. Peake. “Montclair uses only the highest quality recycled plastic for the production of its bottles, thus not only supporting recycling efforts but also helping to minimize the amount of new plastic it directly produces.”

Sealed in tamper-evident packaging, Montclair Natural Spring Water is being manufactured in its new packaging at the Company’s bottling plants in the Township of Puslinch, Ontario, and Hope, British Columbia. Montclair 710ml sports cap bottle (available in 24 packs); 1 litre (available in 15 packs) and 1.5 litre (available in 12 packs) contain recycled plastic. Introduced a year ago in packaging using recycled plastic, its 500ml bottles are available in 12 and 24 packs.

“Consumers can reduce their carbon footprint by purchasing Montclair Natural Spring Water packaged using recycled plastic,” explains John Zupo, President, Nestlé Waters Canada. “They can further reduce their carbon footprint by 25% by simply placing their empty Montclair Natural Spring Water bottle in a recycling bin, where it will be used again to make another plastic beverage container.”

Nestlé Waters Canada communicates the recycling capability of its packaging and the importance of recycling on its product labels, on its product cases, in its advertising and on its web site. 

When recycled, all PET packaging can become a plastic beverage container again or carpeting, automotive parts, toys or clothing, for example. It takes about 14 plastic beverage containers to make one large t-shirt.

Nestlé Waters Canada and its industry partners currently participate in funding Canada’s municipal recycling infrastructure across the country – infrastructure that also collects glass, paper and aluminum. The Company and its industry partners introduced Canada’s first public spaces recycling program in Quebec in 2008; North America’s first permanent and most comprehensive recycling program in Manitoba in 2010; and successful pilot programs in Sarnia, Ontario, and Halifax, Nova Scotia.

About 66% of plastic beverage containers were diverted from landfill across Canada in 2009, according to the provincial stewards responsible. The public spaces recycling program in Quebec captured 80+% of recyclables, compared to 77% and 84% for the two phases of the Ontario pilot program in Sarnia and 95% in Halifax.

In addition to deploying recycled plastic and reducing plastic in its bottles, Nestlé Waters Canada continually reviews its secondary packaging materials for reduction opportunities. The Company has eliminated cardboard side walls from the majority of its 24-packs of bottled water, its number-one seller. The corrugate used by the Company in its packaging is made of recycled cardboard.

Nestlé Waters Canada also continues to make progress toward its goals of reducing its carbon footprint on additional fronts, including:

  • It manufactures its own bottles at each of its bottling facilities, saving the energy required to ship truckloads of empty bottles into its plants. This avoids the need to truck 20,000 trailer loads of empty plastic bottles per year and saves 12,000,000 kilograms of greenhouse gas emissions annually;
  • In addition to the Montclair Natural Spring Water bottle made of 50% and 100%  recycled plastic, the Company is producing its Nestlé Pure Life Natural Spring Water in one of the lightest plastic beverage containers in the market – 9.16 grams;
  • More than 80% of its products are shipped directly from its plants to retailers;
  • The average shipping distance for bottled water is 250 kilometres from source to shelf. That compares to 2,400 to 3,200 kilometres for fresh fruit and vegetables and most consumer packaged goods sold through grocers, according to Dan Murphy, an agricultural consultant from Washington state;
  • It is using hydrogen fuel cell forklifts and hybrid sales vehicles;
  • Its $15 million warehouse expansion at its Puslinch distribution centre in 2009 has reduced the number of trucks traveling to and from that facility by 1,500 per year;
  • It has continuously reduced the size of its paper labels since 1998 – the current label is 35% smaller than the previous one. To date, this has resulted in a savings of about 20 million pounds of paper;
  • It has reduced corrugate use by 88,000 tons over the last five years, which is equivalent to saving 528,000 trees. Another 15% reduction took place in 2009.

 

About Montclair Natural Spring Water

Established during World War I by former Montreal Canadiens owner and Montreal Alouettes founder Leo Dandurand, Montclair Natural Spring Water is an exclusively Canadian brand with a long heritage and a consistently great taste. Montclair has become a very exclusive natural spring water brand, available primarily in restaurants and at select retailers across Canada.

About Nestlé Waters Canada

Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Stamford, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 450 employees support a network of more than 145 retailers across Canada.

For further information, please visit our web site at www.nestle-waters.ca or contact:

John B. Challinor II   APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441
Email: john.challinor@waters.nestle.com

Jamie Jo Alton
National Public Relations
Telephone: (416) 848-1370
Email: jalton@national.ca