FOR IMMEDIATE RELEASE
Monday October 31, 2011
Monies raised from Pure Life Pink Pack Program, employee fundraising
HOPE, British Columbia and PUSLINCH, Ontario -- Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today announced it has donated $50,500 to The Breast Cancer Research Foundation through its Pure Life Natural Spring Water Pink Pack Program during Breast Cancer Awareness Month this month and grassroots fundraising by its employees.
The monies raised will fund a research project for one year.
In addition to the sale of its Pure Life Pink Packs, employees at the Company’s Hope bottling plant baked pink cup cakes and gave them away to local residents with a bottle of Pure Life Natural Spring Water in exchange for a donation amount of their choice.
The donation from Nestlé Waters Canada will go toward funding BCRF research grants. The current NPL-funded BCRF grant is supporting two researchers who are trying to develop a drug that will prevent breast cancer in those with mutations in the BRCA gene (the breast cancer susceptibility gene) before it occurs as a detectable lump. To date, no other known scientists are working to develop new drugs to prevent breast cancer in those with the BRCA-mutation. The drug the researchers hope to develop would save women from having to undergo a bilateral mastectomy, the only other known preventative step for those with the inherited genetic mutation.
This year in Canada, according to The Canadian Breast Cancer Foundation, more than 23,200 women will be diagnosed with breast cancer. It is the most common cause of cancer in women.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2011, BCRF will award $36.5 million to more than 185 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4-stars from Charity Navigator and an "A+" from The American Institute of Philanthropy.
For more information about BCRF, visit www.bcrfcure.org.
About Nestlé Waters Canada
Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Stamford, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 450 employees support a network of more than 145 retailers across Canada.
For further information, please visit our web site at www.nestle-waters.ca or contact:
John B. Challinor II APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441