Nestlé Waters Canada unveils Street Art creative on Perrier Carbonated Natural Spring Water packaging

To Press Releases listSep 30, 2014

Limited edition bottles and cans feature three unique styles

TOWNSHIP OF PUSLINCH, Ontario – Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today announced that it has collaborated with three of the world's most influential street artists to create bold, colourful and vibrant limited edition versions of its market share-leading Perrier Carbonated Natural Spring waters.

JonOne, a New Yorker who has lived in Paris, France, since the end of the 1980s, has updated the classic Perrier glass bottle design, adding sparkle and audacity. Sasu, a poetic Japanese artist from Tokyo, has re-thought the contemporary Perrier plastic bottle look, bringing elegance and sensuality. And Kobra, a Brazilian humanist from Sao Paulo, has re-styled the popular Perrier aluminum Slim Can, engendering a feeling of eccentricity and love of life.

"All three artists share boundless inspiration and creativity that is consistent with the hallmarks of the Perrier brand -- cutting edge, bold, offbeat yet elegant," said Jennifer Semley-Robert, Marketing Manager – International Brands, Nestlè Waters Canada. "From advertising campaigns to limited edition packaging, Perrier has always been linked to the big names in art, cementing its position amongst premium beverages as the fashionable choice.

"Just as critically, Perrier continues to deliver on Canadians’ growing desire for a flavourful yet natural, no-calorie alternative to artificial-flavoured and high-calorie beverages that they can consume on-the-go or at their favourite restaurant or bar," explains Ms. Semley-Robert. "Perrier offers a tasty, thirst-quenching healthy choice and unique taste that keeps consumers properly hydrated in the most convenient, satisfying and pleasurable way possible. Perrier really is the ultimate refreshment.”

The limited-edition Perrier packaging is available in three 100% recyclable formats: 250ml. single-serve aluminum cans; 500 ml. PET plastic and 750 ml. glass.

Perrier Slim Cans are available at leading retailers, convenience stores and restaurateurs across Canada at a suggested list price of $6.99 for a 10-pack while Perrier 500ml. PET products are available at an SLP of $6.99 for a six-pack and Perrier 750ml. glass bottles are available at an SLP of $1.89 each.

About Perrier
Perrier Carbonated Natural Spring Water, which dates back millions of years, was first widely imported to Canada in 1979. It comes from a source in the south of France. Located near the small village of Vergeze, in Provence, the spring’s unique balance of minerals and light effervescence provides its distinctively fresh, clean taste. It is this singular blend of gasses and minerals which have made Perrier the world’s most requested carbonated spring water.

About Nestlé Waters Canada
Established in 1970, Nestlé Waters Canada is affiliated with Nestlé Waters North America of Stamford, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Calgary, Alberta, Puslinch and Laval, Quebec, approximately 400 employees support a network of more than 145 retailers across Canada.

For further information, please visit our web site at www.nestle-waters.ca or contact:

John B. Challinor II   APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441
Email: john.challinor@waters.nestle.com

Jamie Jo Alton
National Public Relations
Telephone: (416) 848-1370
Email: jalton@national.ca