New Sanpellegrino® Sparkling Fruit Beverage products in Aranciata Rossa and Pompelmo flavours

To Press Releases listJul 19, 2011

New Sanpellegrino® Sparkling Fruit Beverage products in Aranciata Rossa and Pompelmo flavours

New beverages from Nestlé Waters Canada contain juice from concentrate.

TOWNSHIP OF PUSLINCH, Ontario – Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today introduced two new additions to its market-share leading family of Sanpellegrino® Sparking Fruit Beverage products – Aranciata Rossa and Pompelmo.

The Sanpellegrino Sparkling Fruit Beverage family is now available in five uniquely refreshing flavours -- Aranciata (Sicilian orange), Aranciata Rossa (blood orange), Chinotto (bitter citrus), Limonata (lemon) and Pompelmo (grapefruit).

These up-scale adult sparkling fruit beverages are often consumed as a healthier, trendier alternative to cocktails at fine dining occasions. They are made with all-natural ingredients and are moderately sweet with small bubbles for a uniquely refreshing taste.

The Sanpellegrino Sparkling Fruit Beverage family was re-launched in 2009 following re-formulation to be sodium-free and made from natural ingredients, including more juice. The family was re-introduced in 330 ml. six-packs of 100% recyclable aluminum cans that feature a premium seal to protect the top of the can from pollution and dust, affording consumers better overall hygiene.

The new Aranciata Rossa and Pompelmo flavors contain 16% juice from concentrate. Both use only pure cane suger (no corn syrups) and are ideal for those consumers who desire a thirst-quenching sparkling beverage with a unique European flavor profile.

“With their obvious health attributes, environmental sustainability and the pure pleasure that comes from drinking them, Sanpellegrino Sparkling Fruit Beverages have taken Canada by storm, giving consumers everything they want in a beverage product,” says Tracey Peake, Senior Marketing Manager, Nestle Waters Canada. “Sanpellegrino Sparkling Fruit Beverages are a great example of how our company is giving consumers what they want in increasingly novel, healthy and environmentally sustainable ways.”

Sanpellegrino Sparking Fruit Beverages can be purchased from retail grocers across Canada or at fine dining establishments across the country.

About Sanpellegrino Sparkling Fruit Beverages
S.Pellegrino® Sparkling Natural Mineral Water, which dates back as early as the 12th century, became part of the Nestlé Waters Canada family of brands in 1999. With a bit of intuition and luck, mineral water was used to produce a new sparkling fruit beverage called Aranciata. Made up of a combination of simple and healthful ingredients like Sicilian oranges, S.Pellegrino® Sparkling Natural Mineral Water and sugar, it was successfully launched in 1932. In the 1950s, another uniquely bitter-tasting beverage, Chinotto was created. The beverage took its name from a particular citrus fruit that, outside of China, grows only in Sicily, on a plantation located on the slopes of Etna.  They later added Limonata, a tart-sweet sparkling lemon beverage. On April 20, 1970, the company changed its name to Sanpellegrino SpA and continued to grow throughout the 1970s and 1980s. In 1999, Sanpellegrino SpA became part of Nestlé Waters. Today, S.Pellegrino® Sparkling Natural Mineral Water is the number two sparkling bottled water brand in Canada and is the brand of choice within Fine Dining Restaurants.

About Nestlé Waters Canada
Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Stamford, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 400 employees support a network of more than 145 retailers across Canada.

For further information, please visit our web site at www.nestle-waters.ca or contact:

John B. Challinor II   APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441
Email: john.challinor@waters.nestle.com

Jamie Jo Alton
National Public Relations
Telephone: (416) 848-1370
Email: jalton@national.ca