To Press Releases listSep 4, 2013
Features art of Andy Warhol
Celebrating 150 years with Warhol’s belief that “Pop Art is for everyone.”
PUSLINCH, Ontario – Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today announced that it will pay tribute to the late Andy Warhol with a series of limited-edition Perrier Sparkling Natural Mineral Water bottles inspired by the legendary pop artist in celebration of Perrier’s 150th anniversary.
In 1983, Warhol created more than 40 works featuring the iconic Perrier bottles in a vibrant colour palette that have been replicated on specially-designed Perrier bottles, which are available nationally. The Perrier screen prints are representative of the Pop Art movement and the artist’s fascination with depicting everyday consumer products in unconventional ways.
“Warhol’s creativity and eccentricity are a great fit with Perrier’s brand personality so this was a natural way to bring the two together,” explained Jennifer Semley Robert, Marketing Manager, Premium Brands, Nestlé Waters Canada. “Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th anniversary.”
Perrier is launching the exclusive Warhol packaging on its most popular formats in Canada, including the 750mL glass and the 1L and 500mL plastic bottles. The plastic bottle format experienced a growth rate of 15 per cent this year, aligning with the busy on-the-go schedules of Perrier’s target consumer, the Social Trendsetter. Both the glass and plastic bottles are 100 percent recyclable.
“The Andy Warhol Foundation is delighted to partner with Perrier to commemorate 150 years of inspiration and originality by celebrating Warhol’s bold portraits of Perrier from 1983,” said Michael Hermann, Director of Licensing at The Andy Warhol Foundation. “Warhol’s inventive, open-minded spirit lives on through this unique and authentic project which will contribute generously to the foundation’s endowment from which it distributes grants in support of the visual arts.”