Sanpellegrino® Sparkling Fruit Beverage wins 2009 Canadian Grand Prix New Product Award™

To Press Releases listJun 6, 2010

Sanpellegrino® Sparkling Fruit Beverage wins 2009 Canadian Grand Prix New Product Award™

Nestlé Waters Canada introduced new and improved product last Summer

TOWNSHIP OF PUSLINCH, Ontario – Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today announced that its new and improved family of Sanpellegrino® Sparking Fruit Beverage products has been awarded the 2009 Canadian Grand Prix New Product Award™ by the Canadian Council of Grocery Distributors.

Sanpellegrino Sparkling Fruit Beverage family members Aranciata and Limonata were graded by judges on five criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance.

The Sanpellegrino family was re-launched last Summer following re-formulation to be sodium-free and made from natural ingredients, including more juice. The family was re-introduced in 330 ml. six-packs of 100 percent recyclable aluminum cans that feature a premium seal to protect the top of the can from pollution and dust, affording consumers better overall hygiene.

“Sanpellegrino Sparkling Fruit Beverages is a great example of how our industry is giving consumers what they want in increasingly novel, healthy and environmentally sustainable ways,” explained Michelle Scott, Vice President, Events and Grand Prix, Canadian Council of Grocery Distributors. “Our program not only showcases exceptional and innovative new products in a wide range of food and non-food categories but encourages new product development and innovation – which are vital to continued industry growth.”

“We are honoured to be awarded a Canadian Grand Prix New Product Award for Sanpellegrino Sparkling Fruit Beverages,” said John Zupo, President, Nestlé Waters Canada. “Available in three great flavours, made from natural ingredients and packaged in 100 percent recyclable aluminum cans and glass bottles, these products have taken the Canadian beverage category by storm. Consumers love Sanpellegrino Sparkling Fruit Beverages for its health attributes, its environmental sustainability and the pure pleasure that comes from drinking it.”

Since 1993, the Canadian Grand Prix New Product Awards, now the longest running awards program in the food industry, have celebrated advancement and excellence in new food distribution industry products. Covering more than 26 food categories, this unique awards program supports industry members who are constantly looking to enhance their product offerings and meet the needs of today’s consumers.
The blue-ribbon judging panel was comprised of 32 consumers, food editors and journalists, food industry experts and CCGD members from across Canada.
About Sanpellegrino Sparkling Fruit Beverages

S.Pellegrino® Sparkling Natural Mineral Water, which dates back as early as the 12th century, became part of the Nestlé Waters Canada family of brands in 1999. With a bit of intuition and luck, mineral water was used to produce a new sparkling fruit beverage called Aranciata. Made up of a combination of simple and healthful ingredients like Sicilian oranges, S.Pellegrino® Sparkling Natural Mineral Water and sugar, it was successfully launched in 1932. In the 1950s, another bitter-tasting beverage, Chinotto was created. The beverage took its name from a particular citrus fruit that, outside of China, grows only in Sicily, on a plantation located on the slopes of Etna.  They later added Limonata, a tart-sweet sparkling lemon beverage. On April 20, 1970, the company changed its name to Sanpellegrino SpA and continued to grow throughout the 1970s and 1980s. In 1999, Sanpellegrino SpA became part of Nestlé Waters. Today, S.Pellegrino® Sparkling Natural Mineral Water is the number two sparkling bottled water brand in Canada and is the brand of choice within Fine Dining Restaurants.

About Nestlé Waters Canada

Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Greenwich, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 450 employees support a network of more than 145 retailers across Canada.

For further information, please visit our web site at www.nestle-waters.ca or contact:

John B. Challinor II   APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441
Email: john.challinor@waters.nestle.com

Jamie Jo Alton
National Public Relations
Telephone: (416) 848-1370
Email: jalton@national.ca