Go Recycle! BC’s first pilot public spaces recycling program launched by Canadian beverage industry, City of Richmond

To Press Releases listJul 27, 2011

Go Recycle! BC’s first pilot public spaces recycling program launched by Canadian beverage industry, City of Richmond

Environmental initiative will see recyclables recovered from historic Steveston

RICHMOND, British Columbia – The Canadian Beverage Association, Encorp Pacific (Canada), Nestlé Waters Canada and the City of Richmond today announced the launch of Go Recycle! -- a ground-breaking environmental initiative that will occur in the community’s historic Steveston Village and the first pilot public spaces recycling program of its kind in British Columbia.

Public spaces recycling captures the “last mile” of recyclables – items typically captured through Encorp Pacific’s Return It™ deposit-refund recycling program as well as municipal curbside recycling programs – but abandoned by consumers in park spaces, recreational facilities like arenas, street-scapes, transit stops, bars and restaurants, elementary and secondary schools, convenience stores and gas stations.

First established by the Canadian beverage industry and the Government of Quebec and launched in Quebec in June 2008, this particular public spaces recycling methodology is achieving recovery rates averaging 85% and single location results as high as 97% for recyclables, including aluminum, glass, plastic and gable-top. Through its focus on public education campaigns and citizen participation, the initiative is augmenting the province’s existing deposit-return and curbside programs by increasing recycling rates.

The Canadian Beverage Association, Encorp Pacific and Nestlé Waters Canada are funding the cost of purchasing new recycling container infrastructure for the Richmond pilot project. They are also responsible for the overall management of the project as well as pre- and post-pilot measurement of the program. The City of Richmond is responsible for assuming the operating costs associated with any changes to current waste management services contracts on their sections of the waterfront. The City has also branded this as the “Go Recycle!” program, which will be unique to Richmond. The pilot program will conclude by October.

The pilot program, designed and implemented by independent Canadian extended producer responsibility (EPR) consultant StewardEdge, will be three months in duration and include strategically placed new bins, signage and public education. Additionally, waste audits conducted pre- and post-implementation will measure the effectiveness of the initiative. The results will be discussed with the Board of Directors of Encorp Pacific as well as with staff at the BC Ministry of the Environment for consideration of this type of public spaces recycling as a future complement to the Province’s current deposit-return and curbside recycling programs.

“The Steveston Village area is one of Canada’s most well-known heritage seaside sites,” said Richmond Mayor Malcolm Brodie. “This pilot program will make Steveston a cleaner, more sustainable area, and a model for recycling for the rest of the City and for BC. The Go Recycle! program is intended to help make recycling available to residents in a way that mirrors the current blue box and blue cart recycling programs residents have made so successful through their active participation. Now, whether at home or on the go, Richmond residents can recycle. The City will be able to use information from this program to potentially develop and implement a public spaces recycling program on a broader scale throughout the city. We look forward to working together with the Canadian beverage industry to establish their pilot project and make it the first pilot public spaces recycling program of its kind in the province.”

“Adoption of this program in British Columbia will complement the efficiency of the current deposit and curbside programs and provide consumers with an additional mechanism to recycle when they are on the go,” explained Justin Sherwood, President, Canadian Beverage Association. “The pilot now underway in Richmond mirrors that community’s current recycling systems. To be effective, residents need to be able to behave the same way with their recyclables in public spaces as they do at home.”

“The beverage industry in Canada has a solid track record of introducing environmentally sustainable products and practices, including 100% recyclable aluminum, glass, gable-top and plastic beverage containers, comprehensive recycling programs and, now, public spaces recycling,” explains Neil Hastie, President, Encorp Pacific (Canada), arguably the most successful industry-led recycling program in North America today. “From the work we have done with away-from-home recycling to date, we believe British Columbia consumers not only want to practice recycling at home, they also want to practice it out-of-home. We look forward to reviewing the results of the Richmond pilot when it is completed to better understand how the methodology deployed in Steveston could be the wave of the future when it comes to public spaces recycling in BC”

“Richmond’s leadership with this project sets an example for other public spaces recycling programs in BC, in that public spaces recycling can help beautify a community, increase participation in deposit and curbside recycling systems and bring additional revenues to the municipality, ” said John Zupo, President, Nestlé Waters Canada. “It is our intention to support pilots across Canada that help to demonstrate the effectiveness of public spaces recycling -- in the hopes that local and provincial governments -- as well as government and industry recycling organizations -- will partner with the Canadian beverage industry in the establishment of this program in every community across this country.”

About The City of Richmond

Established in 1879, the City of Richmond is a municipality of close to 200,000 people – and a unique island city favorably located within Metro Vancouver in close proximity to downtown Vancouver and the U.S. border. It is comprised of a series of islands nestled in the mouth of the Fraser River with the coastal mountain range as a backdrop. The islands include Sea Island, most of Lulu Island, and fifteen smaller islands. Richmond's islands were built up and shaped by the mighty Fraser River and it is the river that has shaped the City’s growth. The fishery and the rich delta soil provided by the river has been the basis for its economy and industrial development. Richmond's history is rooted in fishing, agriculture, shipping, aviation, and later in manufacturing, service and technological industries. Richmond is a growing dynamic urban centre with a unique mix of residential and commercial property, and agricultural lands.

For further information, please visit our web site at www.richmond.ca or contact:

Kim Decker
Corporate Communications Officer
City of Richmond
Telephone: (604) 276-4371
EMAIL: kdecker@richmond.ca

About the Canadian Beverage Association
The Canadian Beverage Association is the national trade association representing the broad spectrum of brands and companies that manufacture and distribute the majority of non-alcoholic liquid refreshment beverages consumed in Canada, including more than 40 brands of juices, juice drinks, bottled waters, sports drinks, ready-to-serve iced teas and coffees, new-alternative beverages, carbonated soft drinks, energy drinks, and other non-alcoholic beverages.

The entire refreshment beverage industry currently generates over $5 billion annually in retail sales. The industry has more than 120 manufacturing, distribution and sales facilities in every region across Canada and directly employs some 12,000 Canadians with an annual payroll of $500 million.
For further information please visit our web site at www.canadianbeverage.ca or contact:

Justin Sherwood                                                         Stephanie Baxter
President                                                                     Director of Communications
Canadian Beverage Association                                 Canadian Beverage Association
Telephone: (416) 362-2424                                         Telephone: (416) 362-2424
EMAIL: justin@canadianbeverage.ca                        EMAIL: stephanie@canadianbeverage.ca

About Encorp Pacific (Canada)

Founded in 1994, Encorp Pacific (Canada) is a federally incorporated, not-for-profit Stewardship Corporation operated by beverage brand-owners with a British Columbia mandate to develop cost-efficient collection and recycling programs for consumer packaging with beverage containers as its core business. Utilizing a network of 170 independently-owned Return It™ depots, Encorp achieves a beverage container collection rate of 80%. Encorp is the British Columbia service provider to Electronic Stewardship Association of BC and to the BC Dairy Council, collecting and ensuring responsible recycling for electronics products and milk containers.


For further information, please visit our web site at www.encorp.ca or contact:

Sandy Sigmund
Encorp Pacific (Canada)
Telephone: (604) 473-2400
Email: sandy@encorpinc.com

About Nestlé Waters Canada

Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Stamford, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 400 employees support a network of more than 145 retailers across Canada.

For further information, please visit our web site at www.nestle-waters.ca or contact:

John B. Challinor II   APR                                         Jamie Jo Alton
Director, Corporate Affairs                                        National Public Relations
Nestle Waters Canada                                                            Telephone: (416) 848-1370
Telephone: 1 888 565-1445, Ext. 6441                       Email: jalton@national.ca
Email: john.challinor@waters.nestle.com


About StewardEdge

Based in Toronto, StewardEdge includes North America's leading experts in product stewardship and Extended Producer Responsibility (EPR) with a thirty-year experience in designing and implementing recycling programs in North America and internationally. Its mission is to design, implement, and manage cost effective, sustainable packaging and product stewardship programs. 

For further information, please visit our web site at www.stewardedge.ca or contact:

Ken Friesen
Telephone: (416) 646-1550
EMAIL: kfriesen@stewardedge.ca