FOR IMMEDIATE RELEASE
Monday January 30, 2012
Market-leading Nestlé Pure Life and Montclair available in new format
TOWNSHIP OF PUSLINCH, Ontario and HOPE, British Columbia – Nestlé Waters Canada, Canada’s market share-leading manufacturer and distributor of healthy beverage choices, today re-introduced its 591 ml. plastic beverage container in support of its growing presence in the convenience store and food services market segments, chiefly through its market-leading Nestlé Pure Life and Montclair natural spring water brands.
Making Nestlé Pure Life and Montclair available in 100% recyclable 591 ml. PET containers responds to customer requests for that size as well as a desire to have that format in a lighter container. The new 591 ml. PET container is one of the lightest such containers in the Canadian beverage industry and represents the Company’s latest step in an ongoing commitment to reduce plastic consumption across its brand portfolio.
Weighing just 13.1 grams on average, these bottles contain 18% less plastic than their predecessor bottle, which was dis-continued in 2008. In addition, the Montclair bottle contains 50% recycled plastic content.
The new containers can avoid landfill by simply being recycled by consumers. When recycled, the bottles become carpeting, automotive parts, toys and clothing, for example. Nestlé Waters Canada and its industry partners currently participate in funding Canada's municipal recycling infrastructure across the country -- infrastructure that also collects glass, paper and aluminum. The Company and its industry partners introduced Canada’s first public spaces recycling program in Quebec in 2008; introduced a similar program in Manitoba in 2010 and have completed successful pilot programs in British Columbia, Nova Scotia and Ontario.
Almost 70% of plastic beverage containers were diverted from landfill across Canada last year, according to the provincial stewards responsible.
Nestlé Waters Canada communicates the recycling capability of its packaging and the importance of recycling on its product labels, on its product cases, in its advertising and on its web site.
“With about 30% of Canadians drinking bottled water regularly, reducing the amount of plastic in our bottles is one of the best ways to reduce our carbon footprint,” said Tracey Peake, Group Marketing Manager, Nestlé Waters Canada. “Consumers can further reduce the carbon footprint of the bottle by 25% by simply dropping it into a recycling bin.”
Nestlé Waters Canada also continues to make progress toward its goals of reducing its carbon footprint on additional fronts, including:
- The Montclair brand is one of the first bottled water products to have a minimum of 50% recycled plastic content in each one of its formats;
- It manufactures its own bottles at each of its bottling facilities, saving the energy required to ship truckloads of empty bottles into its plants. This avoids the need to truck 20,000 trailer loads of empty plastic bottles per year and saves 12,000,000 kilograms of greenhouse gas emissions annually;
- More than 80% of its products are shipped directly from its plants to retailers;
- The average shipping distance was 250 kilometres from source to shelf. That compares to 2,400 to 3,200 kilometres for fresh fruit and vegetables and most consumer packaged goods sold through grocers, according to Dan Murphy, an agricultural consultant from Washington state;
- It is using hydrogen fuel cell forklifts and hybrid sales vehicles;
- Its $15 million warehouse expansion at its Puslinch distribution centre in 2009 has reduced the number of trucks traveling to and from that facility by 1,500 per year;
- It has continuously reduced the size of its paper labels since 1998 – the current label is 35% smaller than the previous one. To date, this has resulted in a savings of about 20 million pounds of paper;
- It has reduced corrugate use by 88,000 tons over the last five years, which is equivalent to saving 528,000 trees. Another 15% reduction took place in 2009;
- It is committed to developing a next-generation bottle made entirely from recycled materials or renewable resources by 2020.
About Nestlé Waters Canada
Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Stamford, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 400 employees support a network of more than 145 retailers across Canada.
For further information, please visit our web site at www.nestle-waters.ca or contact:
John B. Challinor II APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441
Jamie Jo Alton
National Public Relations
Telephone: (416) 848-1370