To Press Releases listAug 22, 2010
S. Pellegrino® Sparkling Natural Mineral Water adds bottle created by famed Italian designer Missoni
Special Edition glass bottle features Missoni’s distinctive zig-zag motif
TOWNSHIP OF PUSLINCH, Ontario – Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today announced that S. Pellegrino® Sparkling Natural Mineral Water will be available in a Special Edition one-litre glass bottle created by famed Italian designer Missoni.
Available in September for a limited time only at fine dining restaurants across Canada, the Missoni-inspired bottle was commissioned by Nestlé Waters S.A. for the S. Pellegrino Italian Talents program.
“The goal of this initiative is to create synergies, by involving S. Pellegrino Sparkling Natural Mineral Water with Italian companies of international reknown that express Italian culture and style,” said M.J. Somerville, Senior Marketing Manager, Nestlé Waters Canada. “The result showcases S. Pellegrino Sparkling Natural Mineral Water’s characteristics.”
“Clothing a bottle, exteriorizing the tones, reflections and nuances that the light creates on the water’s surface is a task we have assigned to ourselves, to give shape to our interpretation of S. Pellegrino -- an object capable of evoking and amplifying water’s characteristics of freshness, transparency and radiance through our distinctive zigzag motif, ” explained Angela Missoni, Creative Director, Missoni. “Ours has been an intervention aimed at exceeding the confines of a simple marketing operation. We have not invented anything new. We tried to convey and experience and taste in things in our most fluid and congenial manner.”
Available in four colours, the addition of the Special Edition bottle marks the first time in the more than 100 years of the S. Pellegrino brand that its iconic label has been altered. All S. Pellegrino bottles are 100% recyclable.
Missoni is an Italian fashion house based in Varese, Italy. It is famous for its unique knitwear, made from a variety of fabrics in colourful patterns. The company was founded by Ottavio (“Tai”) and Rosita Missoni in 1953.
About S. Pellegrino® Sparkling Natural Mineral Water
S.Pellegrino® Sparkling Natural Mineral Water, which dates back as early as the 12th century, became part of the Nestlé Waters Canada family of brands in 1999. On April 20, 1970, the company changed its name to Sanpellegrino SpA and continued to grow throughout the 1970s and 1980s. In 1999, Sanpellegrino SpA became part of Nestlé Waters. Today, S.Pellegrino® Sparkling Natural Mineral Water is the number two sparkling bottled water brand in Canada and is the brand of choice within fine dining restaurants.
About Nestlé Waters Canada
Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Greenwich, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 450 employees support a network of more than 145 retailers across Canada.
For further information, please visit our web site at www.nestle-waters.ca or contact:
John B. Challinor II APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441
Jamie Jo Alton
National Public Relations
Telephone: (416) 848-1370