S. Pellegrino® Sparkling Natural Mineral Water bottle pays tribute to Italian opera singer Luciano Pavarotti

To Press Releases listOct 2, 2013

Special Edition bottle features stylish image of maestro on label

TOWNSHIP OF PUSLINCH, Ontario – Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today announced that it has collaborated with the Luciano Pavarotti Foundation to release a S. Pellegrino® Sparkling Natural Mineral Water special edition tribute bottle to one of the world’s most celebrated opera singers and an enduring symbol of Italian culture.

Available for a limited time only at fine dining restaurants across Canada, S. Pellegrino will be available in a limited edition, 100% recyclable, 1 litre glass bottle with a specially-designed, opera-inspired silver label that features a gray and white image of a smiling Luciano Pavarotti in black suit and white shirt, his arms spread wide.

“The collaboration with the Luciano Pavarotti Foundation and special edition S. Pellegrino bottle represents a new and important landmark in our ongoing efforts to create and nurture relationships with esteemed Italian organizations that are symbols of style, innovation, culture and prestige,” explained Jennifer Semley Robert, Marketing Manager, Premium Brands, Nestle Waters Canada. “In a year of extra-ordinary happenings in the world of music and Italian opera, we celebrate Luciano Pavarotti, whose remarkable voice and personality helped to develop a strong, positive image of Italy and the Italian way of living throughout the world, just as S. Pellegrino Sparkling Natural Mineral Water does.”

“The Luciano Pavarotti Foundation is proud to collaborate with S.Pellegrino for this tribute to my late husband, Maestro Pavarotti, and Italian opera, particularly during a year that is so symbolic for the art form,” said Nicoletta Mantovani, Chair, The Luciano Pavarotti Foundation. “As S.Pellegrino has done in the haute cuisine scene, Luciano conveyed the idea of Italian excellence every day through his love for music and the Italian lyric opera.”

Previously, S. Pellegrino has collaborated with Missoni (2010) and Bulgari (2011) to create special edition bottles to triumph Italian talents and passion.

About the Luciano Pavarotti Foundation

After Luciano Pavarotti’s passing on September 6, 2007, his wife, Nicoletta Mantovani, decided to establish the Luciano Pavarotti Foundation, named for the late maestro, and aimed to reach a double goal: on one side, keeping alive Maestro Pavarotti’s memory through the organization of extensive international events; on the other side, supporting talented young singers eager to move the very first steps in the opera world, also catching interesting professional opportunities.

For further information, please visit our web site at www.lucianopavarottifoundation.com or contact:

Fondazione Luciano Pavarotti
Telephone: +39-051-570314
Facsimile: +39-051-2985427
Email: info@lucianopavarottifoundation.com

About S. Pellegrino® Sparkling Natural Mineral Water

S.Pellegrino® Sparkling Natural Mineral Water, which dates back as early as the 12th century, became part of the Nestlé Waters Canada family of brands in 1999. On April 20, 1970, the company changed its name to Sanpellegrino SpA and continued to grow throughout the 1970s and 1980s. Today, S.Pellegrino® Sparkling Natural Mineral Water is the number two sparkling bottled water brand in Canada and is the brand of choice within fine dining restaurants.

About Nestlé Waters Canada

Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Stamford, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 450 employees support a network of more than 145 retailers across Canada.

For further information, please visit our web site at www.nestle-waters.ca or contact:

John B. Challinor II   APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441
Email: john.challinor@waters.nestle.com

Jamie Jo Alton
National Public Relations
Telephone: (416) 848-1370
Email: jalton@national.ca