Nestlé Waters Canada and its employees participate in Adopt-A-Road activities in three of the four communities where it has operations. The Adopt-A-Road Program is a public service initiative for volunteers to enhance the local litter collection activities of the community where they live by picking up litter along road right-of-ways. It is a way for environmentally-conscious industries like Nestlé Waters Canada to contribute to cleaner and more beautiful road systems in their community. Under the program, the Company has agreed to adopt a section of road allowance and keep it clean. The Company is recognized by a sign erected by the local government acknowledging its efforts.
A Nationwide Effort
First established by Nestlé Waters Canada, the Canadian beverage industry and the Government of Quebec and launched as a three-year program (now four years) in Quebec in June 2008, this particular public spaces recycling methodology is achieving excellent recovery rates for recyclables, including glass, aluminum, plastic and paper. Through its focus on public education campaigns and citizen participation, the initiative is augmenting existing curbside and deposit programs by increasing recycling rates.
Nestlé Waters Canada and its industry partners completely fund the pilots and largely fund the permanent programs, specifically underwriting the costs associated with purchasing new recycling container infrastructure. The infrastructure is turned over to the community following the conclusion of the pilot program – and it becomes the foundation of their permanent programs, as is the case in Sarnia, Halifax and Richmond. The pilot results, prepared by independent environmental consultant StewardEdge, are forwarded to the relevant provincial Ministries of the Environment for consideration of this type of public spaces recycling as a future permanent complement to their current curbside or deposit programs. A permanent program is now in place in Manitoba.